Benjamin's Marketing Blog

Callaway Golf has mostly good reviews on social media. On Instagram, a lot of people talk about how nice their new products look and how they wish they could have them. For example, when a new driver comes out and Callaway posts about it, people will be talking about how clean the design is, or about how they would buy it if they could afford it. Callaway is very interesting to me because I love golf and I know a lot of golf clubs, I even have a few Callaway clubs in my golf bag currently. Callaway's Value proposition is to make high-quality golf products at a premium price, they consider themselves the best of the best and strive to make products that fit their standard.  In a recent post, where Callaway released pictures of their new mini driver. The top comment was "Why do everything TaylorMade does? Come on y'all be ahead of the curve." (@thomasbarnesgolf). This comment does not make a whole lot of sense because Callaway has been making them for years and they wer

I am a big fan of sports such as football, golf, soccer, and basketball which is why this article stood out to me. Coors light teamed up with Patrick Mahomes in this marketing campaign to promote their beer. NFL officials called off the commercial because of rules about players promoting beer. Instead of just scrapping the project they decided to use this as publicity and put the commercial in a time capsule which was live streamed on June 28th. The idea is that they will release the commercial once (if ever) the alcohol rule has been changed.   I think that this media stunt proved Coors with with more views and people reached then they would have originally if they had just stopped the project, instead of people thinking about what they missed out on and potentially thinking bad about Coors and Mahomes, they now think about the time capsule and how creative it is. By doing this they overcome the challenge of breaking the NFL's rules about promoting beer brands. The NFL are the one